Do you feel a bit anxious when you think of being interviewed on television? As a Media Coach I’ve learned that there are three levels of anxiety when it comes to getting publicity, especially live TV interviews.

 

See where you fit in:

 

Group #1:

If you’re in this group, you’re probably a speaker or you’ve had to get up and do presentations for your job, or maybe you’ve even done some acting. So, you’re comfortable with the spotlight and may even enjoy it quite a bit.

Group #2:

Maybe you’re an introvert by nature, or just prefer not to be the center of attention. If you’re in this group, whenever you think about being on camera you feel nervous. Okay maybe even terrified. But you’re determined to do it anyway. Though my personality is pretty extroverted, I fall into this category. I worked behind the scenes in television for decades. But the idea of the camera being turned on me was a whole new ballgame. Fortunately as I did more interviews, it got easier.

Group #3:

There’s a third group of you who have important messages to share but you are dealing with more than a little nervousness about being on camera. You may have anxiety that at times can be very difficult to cope with in your daily life.

This message is for you. You may have written a book or developed your particular expertise out of the spotlight. Writing is a solitary endeavor for the most part. So the idea of doing a live TV interview – or a taped one for that matter – well, it’s just not feasible for you.

First of all, I want you to know I see you and I’m here to serve you.

And if you’re somebody who deals with anxiety on a daily basis, my heart goes out to you. You might be surprised to know you can still do media. Now, I’m not going to push you to do TV. And though I know the power of TV as a medium for getting your message out, it’s not the only option, especially if your goal is to become a bestselling author.

For example, did you know that the media interview that catapulted my book to bestseller status was done on the phone from my house? You’d be surprised how you can utilize media opportunities from the comfort of your own home or office.

Here are three types of off camera interviews that may be a better (but still highly powerful) fit for you:

 

1. Via Email:

Typically used for print articles where you’ll be quoted. The columnist will send you a list of questions and a deadline for when your answers are needed. The great thing is, you will know exactly what is being asked of you and you have time to think about what you want to say.

2. On the Phone:

As I mentioned above, the interview that made my book a bestseller was done via phone. I was working for the Oprah show at the time and was having my cup of tea in my pajamas before I needed to get ready for work. I simply hopped on a call with a writer who turned out to be a reporter from AOL.com. A couple of months later when the interview was published, the reporter very graciously included a link to my Amazon author page and all day long (and for a few months afterwards) people were clicking through and buying my book.

3. Remote Radio:

Radio interviews can be done in the studio with the host or DJ, or they can be done from a “remote” location, which simply means not in the studio. I’ve done these types of interviews from home, while the person interviewing me was as close as a few miles away or as far as in another country.

The important takeaway here is that you don’t have to be in the spotlight yourself in order to shine a light on your message and make an impact. You can still harness the incredible power of media to get your wisdom into the world.

P.S. Appearing on podcast can be a lot less stressful than television, especially if you have input on what topics you’d like to talk about and even what questions you’d like to be asked. The key is to send podcasters your “One-Sheet” and I have 3 easy-to-use podcast one-sheet templates for you to choose from right here.