I watched a short video with a wonderful author recently and I wanted to like it. I really did. But there was one problem. The woman speaking was looking away. FYI, that’s not her in the photo 🙂
In the video, I could tell the woman was looking directly at herself on her computer screen. Her content was good…at least I think it was. I kept getting distracted by the fact that she wasn’t making eye contact.
Many nonfiction authors I meet are brand new to doing videos, and the idea of doing media interviews, well that’s way too intimidating. I get that. Going from behind the camera as a TV Post Producer to being on camera was not an easy transition for me. I think I spent most of the time looking down at my notes the first time I recorded a video! But it doesn’t have to be that hard for you.
Though these tips would also apply to doing Skype interviews, I want to make sure you’re doing videos with confidence first. So, try these tips before your first (or next) video.
- Draw an arrow on a sticky note and put it right under the camera on your phone or computer. You won’t have to do this every time because this will help you build the habit of making eye contact with your audience.
- Make sure your background isn’t messy or distracting.
- Put a copy of your book(s) on a table or bookshelf behind you. (That’s not messy – it’s product placement and it’s fine to do!)
- Plan your content ahead of time – for example, have 3 to 5 tips or main points to share. The more videos I did, the more I realized I was more confident and “on topic” when I taped an index card near the computer camera with my tips on it.
- Have a call to action at the end, such as inviting viewers to sign up for your mailing list, or asking them to respond with a comment after watching.
And if you’re already doing videos with confidence and ease, that’s amazing! Be sure to comment on other author’s videos. Offer encouragement and honest, heartfelt feedback to help them get to where you are.
All right, here’s my call to action: I want to see your videos! Post links to your videos in the comments, or if you’re reading this via email, respond with a link and I’ll be sure to watch.
By the way, doing videos is a great way to attract Media attention. In fact, a producer or columnist might even reach out to you. Does that surprise you? Well, media folks are looking for guests all the time. So would you know what to say if a producer called out of the blue? Or would you miss out on game changing publicity for you, your book, and your message? Not on my watch! Get my free PDF Media Success Quick Start Guide: Ready for Publicity in 30 Minutes.