My Math Was All Wrong

My Math Was All Wrong

I was being interviewed for an upcoming summit for authors yesterday and I was asked a question about something on my website. A sort of mathematical formula: Integrity + Publicity = Influence. It seems math was never my strong point. You see, I realized that the...
What Producers Wish You Knew

What Producers Wish You Knew

You know what TV producers wish you – as a nonfiction author – knew? That they need you as much as you need them. Well that was a short post! I didn’t, as we say in the TV biz, “bury the lead. I put it out there right away because it’s so important that...
Random Acts of Media

Random Acts of Media

I was sitting in the control room of national talk show one day several years ago with a baffled expression on my face. I wasn’t the only one. Finally one of the dozen or so people in the control room said what we were all thinking, “What in the world is...
Good News About Your Book Launch

Good News About Your Book Launch

I once saw an Instagram video with an author who was almost inconsolable. Her book launch had not gone to plan and she was devastated because she was running out of time to make the bestseller lists. Oh, and by the way, she was wrong. Utterly and completely wrong. She...
Is Media Off Limits Right Now?

Is Media Off Limits Right Now?

If you live in the U.S. and watch television morning shows like The Today Show or Good Morning America, or you read any news sites online, it’s easy to think you can’t get media attention for your book or message right now. But actually you can. And if you’ve got a...