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Integrity + Publicity = Influence
10 Effective Book Marketing Strategies for Nonfiction Authors
Have you thought about your book marketing strategies yet? I'm asking because you’ve typed the final words of your manuscript. Your proofreader has painstakingly examined your work. Your trusted friends have given you enthusiastic feedback. You’re ready to sell your...
The Top 33 Experts the Media – and the World – Needs Now
A few days ago a nonfiction author asked me what she could do to be of service in this moment, with her book release still months away. My answer? Step up now and do media interviews – not as a way to get publicity – but as a way to serve. It got me thinking…what...
Should You Pay for a Media Interview?
Recently, one of my former students reached out to me about an email she’d received with an opportunity for a radio interview. She wasn’t sure if it was really from the Media. After reading the email it was evident to me that no, it was not a traditional radio...
Hope is Not a Book Launch Strategy
When it comes to marketing your book and message successfully, one of the most effective and powerful media strategies is to start early. But far too many authors don’t even start thinking about Media until their book launches. Honestly, that’s much too late. Now,...
When Media Relationships Matter
Lately I’ve been thinking of myself as a “Media Myth Buster” because there are so many misconceptions and full on falsehoods about publicity that are costing authors money and time, and those resources are far too valuable to waste, especially when it comes to launching your book.
Do You Believe This Media Myth?
There’s a persistent media myth that wields a lot of power over authors and experts seeking major publicity. It’s the idea that when it comes to breaking through and getting booked for a coveted interview, the biggest advantage you can have – indeed the holy grail of...
Your Biggest Media Asset Might Surprise You
In more than 30 years working in television I’ve been pitched hundreds and hundreds of times and have personally seen more than 10,000 television interviews. Seriously! And I’ve done many media interviews myself as a parenting author. One of the biggest revelations...
This May Be My Favorite Word
Did you know that the television show, Super Soul Sunday, originally started with segments on The Oprah Winfrey Show many years ago called Remembering Your Spirit? Then Oprah started doing a radio program called The Soul Series and one day after a year or so,...
Why Fit In?
One of the greatest assets you can have as an author seeking publicity is uniqueness. Not only does it make you stand out to a media outlet, it appeals to producers and writers because they know you’ll get the attention of their audience as well. Many of you though,...