Nonfiction authors make great media guests!
And you can potentially reach millions of people with your book and message through the right media outlet.
Be sure to check out the blogs below for insider tips and behind the scenes insights for your media success!
Integrity + Publicity = Impact
The Media Mistake Most Authors Make
In the thousands of media interviews I've seen in my TV career, I've noticed something interesting about nonfiction authors. Many of them mistakenly think they are there to sell their books. And actually...they're wrong. (Stay with me!) For...
No One Talks About This
Marketers often talk about how important it is to address the key pain points of your audience. That makes a lot of sense because you have to know what your audience struggles with before you can offer help. But do you know what no one ever seems...
You Get To Decide
You are the ultimate gatekeeper. You get to decide if you're going to write that book that's been nagging at your heart for years. And if you write it, you get to decide if that manuscript spends its life in the darkness of your drawer or in the...
The Top 33 Experts the Media – and the World – Needs Now
A few days ago a nonfiction author asked me what she could do to be of service in this moment, with her book release still months away. My answer? Step up now and do media interviews – not as a way to get publicity – but as a way to serve. It got...
Should You Pay for a Media Interview?
Recently, one of my former students reached out to me about an email she’d received with an opportunity for a radio interview. She wasn’t sure if it was really from the Media. After reading the email it was evident to me that no, it was not a...
Hope is Not a Book Launch Strategy
When it comes to marketing your book and message successfully, one of the most effective and powerful media strategies is to start early. But far too many authors don’t even start thinking about Media until their book launches. Honestly, that’s...
When Media Relationships Matter
Lately I’ve been thinking of myself as a “Media Myth Buster” because there are so many misconceptions and full on falsehoods about publicity that are costing authors money and time, and those resources are far too valuable to waste, especially when it comes to launching your book.
Do You Believe This Media Myth?
There’s a persistent media myth that wields a lot of power over authors and experts seeking major publicity. It’s the idea that when it comes to breaking through and getting booked for a coveted interview, the biggest advantage you can have –...
Your Biggest Media Asset Might Surprise You
In more than 30 years working in television I’ve been pitched hundreds and hundreds of times and have personally seen more than 10,000 television interviews. Seriously! And I’ve done many media interviews myself as a parenting author. One of the...