In the thousands of media interviews I've seen in my TV career, I've noticed something interesting about nonfiction authors. Many of them mistakenly think they are there to sell their books. And actually...they're wrong. (Stay with me!) For...

Marketers often talk about how important it is to address the key pain points of your audience. That makes a lot of sense because you have to know what your audience struggles with before you can offer help. But do you know what no one ever seems...

You are the ultimate gatekeeper. You get to decide if you're going to write that book that's been nagging at your heart for years. And if you write it, you get to decide if that manuscript spends its life in the darkness of your drawer or in the...

A few days ago a nonfiction author asked me what she could do to be of service in this moment, with her book release still months away. My answer? Step up now and do media interviews – not as a way to get publicity – but as a way to serve. It got...

Recently, one of my former students reached out to me about an email she’d received with an opportunity for a radio interview. She wasn’t sure if it was really from the Media. After reading the email it was evident to me that no, it was not a...

When it comes to marketing your book and message successfully, one of the most effective and powerful media strategies is to start early. But far too many authors don’t even start thinking about Media until their book launches. Honestly, that’s...

Lately I’ve been thinking of myself as a “Media Myth Buster” because there are so many misconceptions and full on falsehoods about publicity that are costing authors money and time, and those resources are far too valuable to waste, especially when it comes to launching your book.

There’s a persistent media myth that wields a lot of power over authors and experts seeking major publicity. It’s the idea that when it comes to breaking through and getting booked for a coveted interview, the biggest advantage you can have –...