The Media Mistake Most Authors Make

The Media Mistake Most Authors Make

In the thousands of media interviews I’ve seen in my TV career, I’ve noticed something interesting about nonfiction authors. Many of them mistakenly think they are there to sell their books. And actually…they’re wrong. (Stay with me!) For...
No One Talks About This

No One Talks About This

Marketers often talk about how important it is to address the key pain points of your audience. That makes a lot of sense because you have to know what your audience struggles with before you can offer help. But do you know what no one ever seems to talk about? The...
You Get To Decide

You Get To Decide

You are the ultimate gatekeeper. You get to decide if you’re going to write that book that’s been nagging at your heart for years. And if you write it, you get to decide if that manuscript spends its life in the darkness of your drawer or in the light of...
Should You Pay for a Media Interview?

Should You Pay for a Media Interview?

Recently, one of my former students reached out to me about an email she’d received with an opportunity for a radio interview. She wasn’t sure if it was really from the Media. After reading the email it was evident to me that no, it was not a traditional radio...