


Is Media Off Limits Right Now?
If you live in the U.S. and watch television morning shows like The Today Show or Good Morning America, or you read any news sites online, it’s easy to think you can’t get media attention for your book or message right now. But actually you can. And if you’ve got a...
Foiled By a Soap Opera Star!
I was nervous the day I showed up for my big interview on a New York City talk show. I looked for reassurance at my then teen-aged son who was standing in the back of the studio. He had accompanied me on our trip to the Big Apple from Chicago. I took a deep breath...
The Media Mistake Most Authors Make
In the thousands of media interviews I’ve seen in my TV career, I’ve noticed something interesting about nonfiction authors. Many of them mistakenly think they are there to sell their books. And actually…they’re wrong. (Stay with me!) For...
No One Talks About This
Marketers often talk about how important it is to address the key pain points of your audience. That makes a lot of sense because you have to know what your audience struggles with before you can offer help. But do you know what no one ever seems to talk about? The...
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