Good News About Your Book Launch

Good News About Your Book Launch

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I once saw an Instagram video with an author who was almost inconsolable. Her book launch had not gone to plan and she was devastated because she was running out of time to make the bestseller lists. Oh, and by the way, she was wrong. Utterly and completely wrong. She...
Is Media Off Limits Right Now?

Is Media Off Limits Right Now?

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If you live in the U.S. and watch television morning shows like The Today Show or Good Morning America, or you read any news sites online, it’s easy to think you can’t get media attention for your book or message right now. But actually you can. And if you’ve got a...
Foiled By a Soap Opera Star!

Foiled By a Soap Opera Star!

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I was nervous the day I showed up for my big interview on a New York City talk show. I looked for reassurance at my then teen-aged son who was standing in the back of the studio. He had accompanied me on our trip to the Big Apple from Chicago. I took a deep breath...
The Media Mistake Most Authors Make

The Media Mistake Most Authors Make

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In the thousands of media interviews I’ve seen in my TV career, I’ve noticed something interesting about nonfiction authors. Many of them mistakenly think they are there to sell their books. And actually…they’re wrong. (Stay with me!) For...
No One Talks About This

No One Talks About This

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Marketers often talk about how important it is to address the key pain points of your audience. That makes a lot of sense because you have to know what your audience struggles with before you can offer help. But do you know what no one ever seems to talk about? The...
You Get To Decide

You Get To Decide

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You are the ultimate gatekeeper. You get to decide if you’re going to write that book that’s been nagging at your heart for years. And if you write it, you get to decide if that manuscript spends its life in the darkness of your drawer or in the light of...