Foiled By a Soap Opera Star!
I was nervous the day I showed up for my big interview on a New York City talk show. I looked for reassurance at my then teen-aged son who was standing in the back of the studio. He had accompanied me on our trip to the Big Apple from Chicago. I took a deep breath...
The Media Mistake Most Authors Make
In the thousands of media interviews I’ve seen in my TV career, I’ve noticed something interesting about nonfiction authors. Many of them mistakenly think they are there to sell their books. And actually…they’re wrong. (Stay with me!) For...
No One Talks About This
Marketers often talk about how important it is to address the key pain points of your audience. That makes a lot of sense because you have to know what your audience struggles with before you can offer help. But do you know what no one ever seems to talk about? The...
You Get To Decide
You are the ultimate gatekeeper. You get to decide if you’re going to write that book that’s been nagging at your heart for years. And if you write it, you get to decide if that manuscript spends its life in the darkness of your drawer or in the light of...
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