Should You Pay for a Media Interview?

Should You Pay for a Media Interview?

Recently, one of my former students reached out to me about an email she’d received with an opportunity for a radio interview. She wasn’t sure if it was really from the Media. After reading the email it was evident to me that no, it was not a traditional radio...
Hope is Not a Book Launch Strategy

Hope is Not a Book Launch Strategy

When it comes to marketing your book and message successfully, one of the most effective and powerful media strategies is to start early. But far too many authors don’t even start thinking about Media until their book launches. Honestly, that’s much too late. Now,...
When Media Relationships Matter

When Media Relationships Matter

Lately I’ve been thinking of myself as a “Media Myth Buster” because there are so many misconceptions and full on falsehoods about publicity that are costing authors money and time, and those resources are far too valuable to waste, especially when it comes to...
Do You Believe This Media Myth?

Do You Believe This Media Myth?

There’s a persistent media myth that wields a lot of power over authors and experts seeking major publicity. It’s the idea that when it comes to breaking through and getting booked for a coveted interview, the biggest advantage you can have – indeed the holy grail of...
Your Biggest Media Asset Might Surprise You

Your Biggest Media Asset Might Surprise You

In more than 30 years working in television I’ve been pitched hundreds and hundreds of times and have personally seen more than 10,000 television interviews. Seriously! And I’ve done many media interviews myself as a parenting author. One of the biggest revelations...