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Media Success

Blueprint

Starting April 12th!

Taught by Oprah Show Veteran and Bestselling Author

Mary O’Donohue

Imagine being recognized as the thought leader in your field as a best selling author, sharing your message with millions who truly need it, and making a world-changing difference.

It’s possible. It starts with stepping into the Media spotlight. 

Right now, the Media needs your insights, your wisdom, and your expertise. I know it can be pretty intimidating, but who better to guide you than an Oprah Show veteran?

I’m a true Media Insider, drawing on more than 30 years in television to give you the behind-the-scenes access you need when it comes to getting the word out about your book, message, and mission. That’s why I created a blueprint for your Media Success.

When it comes getting publicity & doing media interviews do you find yourself thinking…

START HERE

Because the answers to all these questions – and many more – are waiting for you in Media Success Blueprint.

There are 3 limiting beliefs that hold nonfiction authors back from getting the publicity they deserve:

#1

They think they have to hire a Publicist to get national media interviews.

(Not true.)

#2

They think they need to be a Bestselling Author or no one in Media will see them as an expert worth booking.

(Not true either.)

#3

They believe “you have to know someone on the inside” in order to land a media interview.

(Not even close.)

In Media Success Blueprint I’ll share my behind-the-scenes insights, insider tips, and real life experiences as an author and expert, to empower you to get publicity, deliver your message effectively, and reach the people who need it most.

Meet Your Instructor:  

Mary O’Donohue

Mary O’Donohue is a Media Coach, #1 Bestselling Author, and Oprah Show Veteran.  Combining decades of work in television with experience as an on-camera parenting expert, Mary knows Media from all angles.

You had me at “Oprah!”

I’m in!

Isn’t it time you stepped forward as a leader in Media?

 

Join the authors who are sharing their message in Media and making an impact. 

Media Success Blueprint is more than a course. It’s an 8 week online experience designed specifically for nonfiction authors who are ready to take Media seriously to serve their audience, boost their credibility, and be seen as THE go-to expert in their field. Combining 20 high quality video lessons (also on audio & PDF) with 11 live coaching sessions where Mary answers your specific questions; there’s nothing else like this anywhere.

And you can do the entire course from home. It’s completely remote.

In Media Success Blueprint you will learn how to get booked for high impact media interviews (without having to pay tens of thousands to a publicist) and how to intentionally create marketing assets that serve your audience every single time you do a media interview.

During this comprehensive course I’ll teach you the crucial skills you need to:

  • Get TV, radio, podcast, print, and online interviews
  • Deliver your message in interviews with clarity and confidence
  • Connect to your audience in a way that brings results

Each weekly module is designed specifically to give you the tools successful authors use to conquer the challenges of getting media interviews and using them effectively.

MSB is a game changer for your book, your mission, and your life.

What you learn in Media Success Blueprint can help you get coveted TV, radio, print, online, and podcast interviews because you will understand how Media really works.

With this professionally produced course you’ll have access to my behind the scenes knowledge on how to turn your media appearances into marketing assets, maximize publicity for your book and your message, and build key – and lasting – relationships with decision makers in the Media.

Getting Media attention can be the key factor to achieving your dreams. So, isn’t it time you stepped into the spotlight?

Step Into the Spotlight with…

Here’s the Week-by-Week Action Plan

April 12 – 18, 2021

Week 1 Media Insider Bonus

A nationally-syndicated newspaper columnist from The Chicago Tribune shares what makes an author bookable.

Week 1: Media Foundation

Prepare to Make the Most of Your Media

  • Get into the right media mindset and start your journey many steps ahead of the competition.
  • Discover the different types of media bios and which is the best for you so you always have a powerful brand ambassador working for you. Most authors simply use the bio on the back of their book and you’ll learn why that’s such a big mistake.
  • Understand your target audience so that your efforts don’t go to waste as you find your raving fans.

After Week 1 You’ll Have…

  • #1 thing that brings success to your efforts so you have clarity to create your targeted and coordinated media plan
  • 3 Strategic Bios for Every Media Appearance

Week 1 Media Insider Bonus

A nationally-syndicated newspaper columnist from The Chicago Tribune shares what makes an author bookable.

April 19 – 25, 2021

Week 2 Media Insider Bonus

A former Digital Producer from Ellen shares the inside scoop about how to utilize social media to appeal to mainstream media.

Week 2: Media Messaging

Go from Confusing to Crystal Clear

  • Nail your core message and stand out in the sea of thousands and thousands of people trying to get media attention
  • Get your website media-ready and don’t miss any of the 9 critical elements you must have to attract media (even missing one of these can make them skip over you for an interview)
  • Discover the “hidden pitch” you’re already making to the media so you can be sure it is conveying your message clearly
  • Understand the media landscape so you can target the right media outlets for your audience and avoid dangerous pitfalls that come with the terrain

After Week 2 You’ll Have…

  • Your Unique, Crystal Clear Message to Stand Out from the Competition
  • The Essential Ingredients to a Website That Will Attract the Media and Help Them Book You Quickly

Week 2 Media Insider Bonus

A former Digital Producer from Ellen shares the inside scoop about how to utilize social media to appeal to mainstream media.

April 26 – May 2, 2021

Week 3: Implementation Week

with Live Coaching & Office Hours

This isn’t a passive course – you’ll get real, ongoing support so you can make things happen!

This week you’ll make sure you’ve got your media foundation and messaging down pat so you can get the media interviews you’ve dreamed about.

And I’ll be there to help you along the way with my regular office hours and two live group coaching sessions.

May 3 – May 9, 2021

Week 4 Media Insider Bonus

One of the original creators of Super Soul Sunday shares what she looks for in a pitch.

Week 4: Media Outreach

Pitch Like a Pro

  • Learn how to target your pitch and reach the exact producers, columnists, and journalists who can book you.
  • Discover 11 little-known ways to capture the media’s eye and get your message the attention it deserves. 
  • Develop your pitch, from subject line to signature, that makes it easy for media insiders to book you quickly.
  • Optimize your pitch timing so that you make it past the email inbox and into the studio for an interview.

After Week 4 You’ll Have…

  • Your Pitches Perfected
  • Had support to send your perfected pitch!

Week 4 Media Insider Bonus

One of the original creators of Super Soul Sunday shares what she looks for in a pitch and what’s working right now, in 2021.

May 10 – May 16, 2021

Week 5: Implementation Week

with Live Coaching & Office Hours

This week is so invaluable because I personally review pitches and give direct feedback.

In fact I’m adding an extra mid-week coaching session because this is the week you will be pitching the media and I’ll be right there supporting you.

I’ve been pitched hundreds of times in my 30+ years in media so I know exactly what media insiders want to hear. All my years of experience will be focused on your book and message getting into the hands of the people that can help you get it out to the world!

Past students have been able to get in front of audiences of millions of people during week 5. 

May 17 – May 23, 2021

Week 6 Media Insider Bonus

A Good Morning America producer reveals the specific content to put in your actual pitch that makes it compelling. 

Week 6: Media Strategy

Go from Unknown to Unforgettable

  • Learn how to think like a producer so you stay in control of your message
  • Discover how to build a deeper connection with the audience with the single most important story you can share with them
  • Create sound bites that will make your message memorable, shareable, and impactful 
  • Maximize your “pre-interview” so national producers are confident in booking you for game changing publicity!

After Week 6 You’ll Have…

  • Quotable Sound Bites so Your Message is Easily Shared
  • The Most Important Story to Share to Connect with an Audience

Week 6 Media Insider Bonus

A Good Morning America producer reveals the specific content to put in your actual pitch that makes it compelling. 

May 24 – May 30, 2021

Week 7 Media Insider Bonus

A senior producer from The Oprah Winfrey Show shares the one thing that she wishes a guest would do that would delight her as a producer (and, of course, it’s something I teach in this module).

Week 7: Media Interviews

Have Confidence in Every Appearance

  • Discover how to handle an interview that’s going sideways so you can dial it back in and still get your message out clearly 
  • The insider secrets of what show editors are looking for when they edit your segment so your message makes it past the editor and to the audience
  • You’ll uncover the subtle differences between live tv shows and taped appearances so you’re prepared to succeed at both
  • Learn the critical things needed for an impressive remote interview (this is mandatory given how many remote interviews are happening in 2021!)
  • Plan and deliver successful print, podcast, and radio interviews, even if you’re doing them in your pajamas from home
  • Discover how to dress for the camera (and what you should never wear) so you look your best to viewers

After Week 7 You’ll Have…

  • Tactics to Use for Different Media Situations that Show You’re a Pro
  • Confidence, Knowing You’re Prepared for Any Media Appearance

Week 7 Media Insider Bonus

A senior producer from The Oprah Winfrey Show shares the one thing that she wishes a guest would do that would delight her as a producer (and, of course, it’s something I teach in this module).

May 31 – June 6, 2021

Week 8: Implementation Week

with Live Coaching & Office Hours

I know it’s a lot to cover in 8 weeks so that’s why I’m excited to coach you through it! So you get the benefit of my years of experience without years of effort on your part.

This coaching call will get any of your last questions answered and make sure you’re ready to keep using the course materials for years to come.

In fact I’m adding another group coaching session mid-week so all together you’ll get 11 hours of live coaching and every session will be recorded.

The Training is Delivered in Multiple Ways so You Can Choose Your Favorite Way to Learn

Video Trainings

Private access to more than 20 professionally produced videos geared toward mastering key media skills.

Audio Versions

Audio versions of each lesson available so you can listen on the go.

PDF Transcripts

Each lesson also comes with a full PDF transcript if reading is your preferred learning style.

11 Live Coaching Sessions

You’ll have a chance to ask Mary your questions  about the training in these valuable live coaching sessions that occur weekly.

And, of course, some amazing
BONUSES

 

Additional Interview During Media Success Blueprint of a Hand-Picked Media Insider

I’m opening up my Rolodex and bringing in a special media insider, just for the spring 2021 session of Media Success Blueprint. 

If you were worried that this course won’t match your unique needs, let me fix that right now! Based on the authors that join the course, I will interview this media insider and ask them your specific questions.

The insider is not pre-planned, but will be specially chosen after the course begins so I bring someone that aligns with your wants, needs, and goals.

Since it’s not pre-recorded prior to the course, you’ll actually have a media insider answering all of your burning questions during this program.

Remote Interview Success Guide

You’ll look like a media-savvy pro in your appearances, even if the interview isn’t in person!

This valuable guide tells you PRECISELY what steps to take to have a successful interview over Skype or Zoom. Created by a TV Production Manager who ensured remote interviews were successful, you’ll learn how to look and sound your very best.

Everything you can think of is covered…

    • Lighting, wardrobe, internet connection, microphones… even the right backgrounds that will make you look like a pro (even if you’re wearing pajamas from the waist down!)

Access to Private Facebook Group

I’m not throwing you into the deep end without support, and a community is one of the strongest pillars you can have. Other than the support you’ll get from me, you’ll also be able to lean on a community of peers who are working towards media greatness and wanting to connect with you.

7 Words that Cost You Publicity

This bonus is all about what NOT to do (which is sometimes way more important) so you can avoid the deadly sins that will immediately ruin your chances of getting publicity.

Pitch Sample Templates

Crafting a pitch doesn’t come naturally to most people so I have plenty of ways to help you. With this bonus, you’ll get templates that are both easy to follow and proven to work. You’ll have plenty of tools at your disposal to make your pitch amazing.

What Previous Students are Saying…

I’m so glad I signed up for the Media Success Blueprint! Even on the introductory webinar, I received valuable advice and learned a lot about what I’d been doing wrong– and even what other professionals I’d hired had done wrong and why I wasn’t getting many good results from past media inquiries. It was clear to me that Mary had the experience and expertise, plus genuine care, I could trust. I received tips I didn’t even know I needed but that leave me feeling better prepared for interviews both on and off camera. Most importantly, I learned how to write an effective pitch and feel much more confident moving forward now. I highly recommend this course.

Rebecca Gould

Author, The Multi-Orgasmic Diet

Media Success Blueprint is full of excellent content.  Mary O’Donohue is an expert who walks you step-by-step through the process.  She starts with foundational topics such as mindset and identification of target audience. Then, Mary helps with messaging, pitches, and media strategy.  Finally, she prepares you for media interviews. I’m a first time author and am now confident to handle any media interaction with poise and grace, thanks to Mary’s guidance.

Deb Meyer

Author, Redefining Family Wealth

Mary is the real deal when it comes to Media. Her in depth knowledge of the industry helped me to gain the clarity I needed to understand my audience and message.  After a few short weeks of being in Media Success Blueprint I was featured on Reader’s Digest online site with a readership of more than 11 million people. I attribute this to Mary and her course. 

Ty Ziglar

Author, Unpack Your Luggage and Live

Thanks to Mary, I was featured in The Chicago Tribune and have already done 2 live television interviews. I highly recommend Mary’s class to any author — or aspiring author — looking to hone their message and develop their interview skills. As authors, many of us naturally love to write but find it challenging to share the same information in spoken form. Mary will teach you how to take what you’ve written and translate it into a media interview that will get your work the attention it deserves.

Laura Tiebert

Author, The Rise of Prince 1958-1988

Media Success Blueprint is a unique and necessary program for nonfiction authors. Mary, with her expertise as an author and post producer for major television shows, has behind-the-scenes information that is invaluable: You can’t “google search” the information she shares. Once you go through her program, you will have specific skills to promote your work to media outlets, including television. I absolutely loved this program.

Kim Cook

Author, Teen World Confidential

Mary is brilliant! When I first heard of her and her course, I had no idea that media was even an option for someone like me to get the word out about my book. I thought you had to be a big name personality. After completing the course, I now have great confidence and understanding of how to navigate media, plus concrete ways to present myself and my book.
But the real value of the course is Mary! She is an amazing encourager and an endless source of ideas for any genre. I highly recommend Mary and her course to every non-fiction author!
George Black

Author, The Next Level Entrepreneur

I’m Mary O’Donohue, Oprah Show Veteran and Bestselling Author. The media exposure my book received established me as a trusted expert in the parenting space, greatly expanded my audience, and turned my book into a bestseller. Below are just a few images from my media appearances.

New York City

Indianapolis

St. Louis

I’m in!

Frequently Asked Questions

Q: Will Media Success Blueprint work for me?

A: Yes, as long as you are willing to look at your book objectively, do the work, and ask questions when confused. Like anything new in life, there will be a learning curve. That’s why I created this as a program with a lot of coaching. So you can get my expert help to share your genius with the world!

Q: Could I really book national television?

A: Yes, it is possible. As a former post producer on The Oprah Winfrey Show, I know exactly what it takes to get booked on national television. I teach you all the techniques you need inside Media Success Blueprint.

Q: What results can I expect?

A: Media Success Blueprint is designed to get you to take action! During week 5 of Media Success Blueprint, we spend a week pitching the media – while you have my support and encouragement! So you will have the opportunity to pitch several media outlets and possibly even book an appearance!

That’s what Ty Ziglar, author of Unpack Your Luggage and Live, did! Within just a few short weeks of being in Media Success Blueprint, she was featured on Reader’s Digest online site with a readership of more than 11 million people. All due to this program!

Q: I already have a publicist. Do I need this too?

A: Absolutely! Even if you have the best publicist, they don’t know what they don’t know.

Most publicists don’t know what it’s like to be a media professional in the day-to-day trenches of creating a TV show that reaches millions. They don’t know the decisions behind what goes on air vs. what ends up on the cutting room floor.

They don’t know what it’s like to be nervous about going in front of the camera as a best-selling author. And most only tell you a little about what to do once you get the interview, leaving you unprepared.

So, help yourself and your audience by joining me in Media Success Blueprint, so you’re fully prepared to create marketing assets that sell your books, spread your message, and make you look like a rockstar in any interview situation.

Q: What if my book isn’t published yet?

A: Great news… you can still get booked for interviews and launch your book with a bang! The media cares that you have a book, not when it is publishing.

Q: What if my book came out months or even years ago?

A: It’s not a problem. The media cares that you have a book and can help their audience with your expertise and experience. It doesn’t matter when your book was published.

Your book is not egg salad – it doesn’t go bad 🙂 You can still get media appearances for years after publication if you understand the media.

Q: How does Media Success Blueprint work?

A: Media Success Blueprint is an 8-week program to maximize your media exposure, boost your credibility, sell more books, get paid more to speak, become a recognized expert in your field, and make a difference with your message.

During the live program, there are 5 weeks of lessons that come out weekly + 3 weeks of implementation.

Each week, you can access the lessons on video, audio, and in transcripts.

Every week ends with a live coaching and Q&A session to keep you on track and supported as you’re going through the modules.

Then you get time to implement what you’re learning during weeks 3, 5 & 8. Those implementation weeks provide ongoing support and accountability + an extra live coaching session with me!

All through this, there’s also a lively Facebook group where you’ll find a community to help you stay motivated and it’s also a great place to share your wins.

This is all designed to get you to take action! By the end of Media Success Blueprint, if you take action, your pitches will be in the inboxes of the right people to get you in front of your ideal audience.

Q: What formats are available for the materials?

A: You can access the lessons on video, audio, and in transcripts, because it’s important to me not only to accommodate different learning styles but also to make sure this course is accessible.

Q: What’s the guarantee?

A: You can enroll today without any worries! We have a 14-day money-back guarantee so you can decide if it is for you.

Q: Are there bonuses?

A: Of course! Let me list them for you…

  • Six behind-the-scenes interviews with other media insiders so you can learn what’s working today, directly from the people in the industry (no one else has this kind of access)
  • Pitch Sample Templates, Remote Interview Success Guide, & 7 Words that Cost You Publicity. These are short and impactful guides, so you can use them for quick references when implementing.
  • A community of peers who are working towards media greatness and wanting to connect with you. These connections can lead to business deals and long-term friendships.

Q: Is there a deadline for the offer?

A: Yes, there is. It is Sunday, April 11, at 11:59 pm EST. That’s the day before the program starts, and it is the last day to join us.

Click below to enroll

It’s time to step up as a leader in Media!

Here’s everything you get inside

8 Week Live Program

  • Week 1: Media Foundation

    Prepare to Make the Most of Your Media (valued at $3,000)
  • Week 2: Media Messaging

    Go from Confusing to Crystal Clear (valued at $3,000)
  • Week 3: Implementation Week

    Additional Live Coaching & Office Hours (valued at $1,000)
  • Week 4: Media Outreach

    Pitch Like a Pro (valued at $3,000)
  • Week 5: Implementation Week

    Additional Live Coaching & Office Hours (valued at $1,000)
  • Week 6: Media Strategy

    Go from Unknown to Unforgettable (valued at $3,000)
  • Week 7: Media Interviews

    Have Confidence in Every Appearance (valued at $3,000)
  • Week 8: Implementation Week

    Additional Live Coaching & Office Hours (valued at $1,000)
    • Weekly Live Group Coaching Sessions
      (valued at $5500)

Bonuses

    • ✓ 5 Media Insider Interviews
      (valued at $2500)

    • ✓ Additional Interview with a
      Hand-Picked Media Insider
      (valued at $500)

    • ✓ Remote Interview Success Guide
      (valued at $97)

    • ✓ Access to Private Facebook Group
      (valued at $1,000)

    • ✓ 7 Words that Cost You Publicity
      (valued at $300)

    • ✓ Pitch Sample Templates
      (valued at $1000)

Total Value = $28,897

Today’s Investment
$1997 or 3 payments of $749

1 Payment of $1997

(save $250)

3 Monthly Payments of

$749

Disclaimer: All content presented is accurate at this time. Publicity is not guaranteed. Each student’s success in this course depends on his or her participation and dedication to do the work. 

Money Back Guarantee:

We offer a full 100% money back refund for the first 14 days after you enroll in Media Success Blueprint so there is no risk to you.  Simply email support@maryodonohue.com with the word Refund in the subject line within 14 days of enrollment.