


Be the Go-To Expert for Columnists
As I’ve mentioned recently, magazine and newspaper columnists sometimes conduct interviews via email, especially when they’re simply looking to quote an author or expert.Sounds like the easiest way to do a media interview, doesn’t it? Well, in theory it is. You don’t...
The Integrity Business
If you’ve ever watched the show American Pickers on The History Channel you know about the co-hosts Mike Wolfe and Frank Fritz. The show was developed by Mike Wolfe based on his business Antique Archaeology. I’ve visited both locations of his brick and mortar stores –...
Four Life Changing Minutes
One of the challenges you face as an author doing traditional Media, is that often you only have about four minutes for a live TV interview. This is especially true for appearances on newscasts. How can you possibly get your points across in so little time? The key is...
Recent Comments