Courage

Courage

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There’s a key a quality you need when it comes to doing media interviews for your book or message. It’s courage. But you might think that you don’t have enough of it to step into the spotlight. You might be surprised. Because here’s the thing – you may think of...
Be the Go-To Expert for Columnists

Be the Go-To Expert for Columnists

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As I’ve mentioned recently, magazine and newspaper columnists sometimes conduct interviews via email, especially when they’re simply looking to quote an author or expert.Sounds like the easiest way to do a media interview, doesn’t it? Well, in theory it is. You don’t...
The Integrity Business

The Integrity Business

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If you’ve ever watched the show American Pickers on The History Channel you know about the co-hosts Mike Wolfe and Frank Fritz. The show was developed by Mike Wolfe based on his business Antique Archaeology. I’ve visited both locations of his brick and mortar stores –...
Four Life Changing Minutes

Four Life Changing Minutes

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One of the challenges you face as an author doing traditional Media, is that often you only have about four minutes for a live TV interview. This is especially true for appearances on newscasts. How can you possibly get your points across in so little time? The key is...
Getting Comfortable with Fear

Getting Comfortable with Fear

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You’ve probably heard that the biggest fear most people have is public speaking. Well, for many people their fear gets dialed up even higher when they’re in a TV studio about to be interviewed live. Nerve wracking, right? We are just plain scared that we’ll say the...